Product Analysis Template

Product Forecasting Directions:  The Forgotten Part of the Plan

I frequently read detailed multi-page start up business plans with pages of description and financial detail of every line including details such as paper supplies and print ink.  However, one of the most important drivers of the plan — the product forecast (which this product analysis template helps create) — is often comprised frequently of a few paragraphs or less.  In point of fact, forecasting is often relegated to a minor role in the business plan, and often key elements are overlooked.

The product plan is a critical component of your startup process.  You need specs, quantities, and timing to even stat a conversation with sources.  You need margin assumptions to prioritize prodcuts and develop marketing plans.  You need product categories, sizes, styles, colors, etc., to estimate inventory requirements and ways to avoid a markdowns and stock-outs.  Use this Product Analysis Template to help you develop your product plan.