Startup and small business clients are notorious for taking two different and equally lousy approaches to three key parts of creating a business: the idea, the financing, and the business plan. So what’s more important in this business version of “chicken or the egg ,” the idea, the financing or the business plan? The real answer is YES!!!
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Startup business expert, Bert Shlensky, helps break down how entrepreneurs and startup businesses need to harness their passion when running their business, all the while tempering it with a healthy dose of reality. Passion and reality in startup businesses is frequently overlooked and misunderstood by entrepreneurs.
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Do you have a marketing plan? You don’t? Then you’d better get one. If you don’t have a road map for targeting the right product to the right people in the right way, keep your website on MySpace and start buying truckloads of lottery tickets.
Businesses talk about creating an environment that encourages innovation, change, openness, and so on. They believe that getting employees motivated with some good ol’ “rah rah” enthusiasm will make their workers feel good and inspire them to be more productive and innovative. They couldn’t be more wrong. You need to learn to think outside the box.