The Elevator Speech (or just “The Sales Pitch”): A Simple Yet Critical Tool To Your New Business Success

Mark Twain is often credited with the now-famous saying about condensing what you have to say. It goes something like this: “I would have written a shorter story, but I didn’t have the time.”

We live in a world of ever-shortening communications, in which “sound bites” have now become “tweets,” and a “long” YouTube video is one that lasts longer than three minutes. Since, for many of us, time is our most valuable commodity, learning how to get your message across to others is a very desirable skill in business.

These days, we refer to a very short synopsis of your business as an “elevator speech,” and in this article, we’ll call it simply “the sales pitch.” A sales pitch is a concise, carefully planned, and well-practiced description about your company that anyone should be able to understand in 60 seconds or less. Learning how to give a great sales pitch is a valuable way to share your message. It is also a great way to truly refine the essence of your company’s vision and plan.

The sales pitch is as essential as your business card. Learning how to write a sales pitch is one of the most important steps to success. You need to clearly and rapidly be able to communicate who you are, what you do, what you are interested in doing and how you can be a resource to your listeners. A sales pitch helps you really understand who you are and communicate it to your audience.