Asking “What if?” and Other Terrific Questions
A writer friend of mind told me that when she is considering her next novel, she starts with one question: “What if?” What if a Southern Belle played flirty with a handsome Southern gentleman during the Civil War? Or, what if a widower found a … [Continue reading]
Don’t Call It a Plan, Call it Legoland
I’m about to say something extremely controversial, which may go against every business guru’s advice, but here goes: you know when you’re told to create a business plan? Well, my best advice is… don’t. Don’t feel compelled to write up a long … [Continue reading]
Do You Have a Marketing Plan?
Do you have a marketing plan? You don't? Then you'd better get one. If you don't have a road map for targeting the right product to the right people in the right way, keep your website on MySpace and start buying truckloads of lottery … [Continue reading]
How to lose business really, really quickly
I was searching for a marketing professional recently to do some work on my company’s website. The promises made on some of these professional sites seem to promise the moon, or at least “number 1 on Google in record time.” Things like that. But … [Continue reading]
Learn to Think Outside the Box
Businesses talk about creating an environment that encourages innovation, change, openness, and so on. They believe that getting employees motivated with some good ol' "rah rah" enthusiasm will make their workers feel good and inspire them to be more … [Continue reading]