Starting a business is a bit like dieting, playing golf, or managing one’s health. Thousands of experts make lots of money telling you what you need to be successful. While the majority of the advice is excellent, most people fail in the execution, … [Continue reading]
What is marketing? Is it advertising? Yes. Is it promotion? Yes. Something newsworthy? Yes. Public relations? Yes. Is marketing just about anything that gets your brand out there for the public to consume directly or subconsciously? Yes. … [Continue reading]
Of course, you have a plan to make money. That's why you started a business. Actually, the question runs far deeper than that answer. You need a "pro forma income statement”. I know what you're thinking, "A pro forma income statement? Wow! Is it … [Continue reading]
Everyone talks about creating an environment that encourages innovation, change, openness, new ideas, etc. In many cases this enthusiasm for innovation, however, ignores a number of powerful practices: “If it isn’t broke, don’t fix it! Another … [Continue reading]
I am constantly running into well intentioned and informed clients who ignore this simple advice: “You can’t handle the truth.” – Jack Nicholson in a Few Good Men This is especially true when clients are trying to identify target markets. Here is … [Continue reading]
There are lots of great tools, rules, and accountants to help businesses complete and analyze profits, sales, and costs. Unfortunately, this is an area where clients frequently throw out the baby with the bath water. They often fail to use Gross … [Continue reading]