There are thousands of consultants who will tell you what to do to be a success in Internet Marketing. The real issue consulting clients face, however, is to get advice on how clients can develop and execute an online marketing strategy. I have … [Continue reading]
Several decades ago, I did a long term forecast of the jeans industry. The key predictor in the study was the number of jean purchases by age group. Specifically, kids under 15 wore nothing but jeans. In contrast, no one over 30 wore jeans. We … [Continue reading]
Kodak, Twinkies, General Motors, American Airlines, Friendly’s Ice Cream and, Filene’s basement are examples of traditionally strong companies that filed for bankruptcy in recent years. There are all kinds of proposed reasons, but, basically, they … [Continue reading]
What is “Excellence?” I recently asked several professionals to answer the question: What is Excellence? Respondents included teachers of developmentally challenged kids, heads of hospital emergency departments, and fast food restaurant … [Continue reading]
How Can They Become Part of the Business Management Process? Today, businesses (large, mid-sized, small and startups) and the business management experts that advise them are all focused on openness, transparency, brainstorming, support and … [Continue reading]