I’m about to say something extremely controversial, which may go against every business guru’s advice, but here goes: you know when you’re told to create a business plan? Well, my best advice is… don’t.
Don’t feel compelled to write up a long detailed business plan that is designed for a third party like an investor, a plan that typically has no flexibility and simply ends up on a shelf.
(Don’t make your business plan like the Great Wall of China. It’s pretty, but has no flexibility) [Read more…]
I was searching for a marketing professional recently to do some work on my company’s website. The promises made on some of these professional sites seem to promise the moon, or at least “number 1 on Google in record time.” Things like that.
Entrepreneurs are curious by nature, yet time and time again, we’ve come across entrepreneurs who say they are ready to start a business. Yet, in my meetings with clients, I ask some basic questions about running of the business, like, “why are you different?” or “How will customers learn about your business?” and “How are you pricing your effort?” or “Who is your direct competitor?” And, I get that look of fear, or of confusion. Yet, these are basic “business 101” questions.