Do you have a marketing plan? You don’t? Then you’d better get one. If you don’t have a road map for targeting the right product to the right people in the right way, keep your website on MySpace and start buying truckloads of lottery tickets.
Small Business Video Library
Small Business Video Library
They say a picture is worth a thousand words. Then these video resources must be worth millions!
Watch and learn new and important ways you can improve your business. Contact the Startup Connection team if you have any questions, comments, or just aren’t even sure where to begin.
Call Us Today. 914-632-6977
Email: bshlensky@startupconnection.net
About Startup Connection
We’re changing the way entrepreneurs succeed in the business world. We provide the right knowledge at the right time.
Rather than providing success tips, we deal with how to resolve the challenges of running a business. Bert Shlensky started Startup Connection because he believes clients need more hands-on help on the “how” instead of the “what” than is generally available for start ups. Watch this video to learn about our philosophy, and how Startup Connection can help your business succeed.
Passion and Reality
An entrepreneur needs to understand and express their passion. For an entrepreneur to succeed, they have to use this passion to overcome any obstacles or challenges that might come their way.
What about reality? Many entrepreneurs overlook key elements in running a successful business, often ignoring details and analysis. It’s no wonder so many small businesses fail.
In order to succeed, entrepreneurs must allow their passion to drive them, but have reality guide them to where they need to be. Let the expert team at Startup Connection help you through that process.
The Chicken and the Egg
People often ask an entrepreneur’s version of the old chicken or the egg puzzle: which comes first, the idea, planning, or financing? Which is more important? Watch this video to find out the answer.
Let Startup Connection help you get all your ducks (or chickens) in a row, so you can help your business grow and make more money.
Learn to Think Outside the Box
Businesses talk about creating an environment that encourages innovation, change, openness, and so on. They believe that getting employees motivated with some good ol’ “rah rah” enthusiasm will make their workers feel good and inspire them to be more productive and innovative. They couldn’t be more wrong.
We at Startup Connection believe in trying some simple, practical ideas and approaches that work to foster true productivity and innovation.
Do You Have a Marketing Plan?
Do you have a marketing plan? You don’t? Then you’d better get one. If you don’t have a road map for targeting the right product to the right people in the right way, keep your website on MySpace and start buying truckloads of lottery tickets.
Let the expert team at Startup Connection help you achieve the success you deserve. Contact us NOW for free help with YOUR business!
Learn to Think Outside the Box
Businesses talk about creating an environment that encourages innovation, change, openness, and so on. They believe that getting employees motivated with some good ol’ “rah rah” enthusiasm will make their workers feel good and inspire them to be more productive and innovative. They couldn’t be more wrong. You need to learn to think outside the box.
Entrepreneurial Questions That Need to be Answered
Entrepreneurs are curious by nature, yet time and time again, we’ve come across entrepreneurs who say they are ready to start a business. Yet, in my meetings with clients, I ask some basic questions about running of the business, like, “why are you different?” or “How will customers learn about your business?” and “How are you pricing your effort?” or “Who is your direct competitor?” And, I get that look of fear, or of confusion. Yet, these are basic “business 101” questions. [Read more…]
Apple’s Lessons for all of us About Listening to Customers
It’s worth approximately 6,190 Mona Lisa paintings, and anytime it announces the release of a new product, the world pretty much stops. The anticipation creates such frenzy that customer’s camp out the night before to be the first to get one, and backorders can take weeks to satisfy.
Can you guess?
One word, Apple. [Read more…]
Cattle Prods and Accountability, or “disciplines we can learn from the Romans”
You know those old MGM movies about ancient Rome where there would invariably be the scene where the long boats were rowing off to sea to battle somebody. Everyone rolled their arms in unison, each oar reached the same height before plummeting with the same precision into the water. The captain kept time, beating a drum; the rowers would chant to keep the rhythm. Thus, the rowers were accountable to the captain.
Fast forward to today’s business environment. What if the tasks of a business were not achieved in a timely manner? What if the bookkeeping went astray? What if the market analysis for the month was not completed? Each item on a business owner’s “to do” list should be considered like an oar on a Roman long boat. OK, maybe we’re stretching things a bit, but there’s a reason.
Without the rowers keeping time, keeping watch, the boat goes off kilter. In today’s world, businesses require the same such accountability to keep from losing precious time, dollars, or opportunities. [Read more…]