How come when I hear grandparents describe their grandchildren or parents post pictures of their kids on Facebook, the pride and descriptions are off the charts? For instance, a child’s first steps are frequently described or photographed as if it were ballet or a sports performance. When I read or listen to business plans, mission statements, or introductions to startup businesses, however, they frequently sound alike and do almost nothing to make the entrepreneur sound special. For example, what makes a business sound special when they use some of the following phrases: fair prices, well-constructed, trendy, top quality, and excellent customer service?
These are not much more than basic requirements to be in business. In contrast, below are two quotes that illustrate real pride:
“Do what you do so well that they will want to see it again and bring their friends.” ― Walt Disney
“A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” ― George Bernard Shaw
To show pride in your business, here are some key tips:
- Try to use expressive and more emotional words and phrases rather than the examples above.
- Remember to listen and understand your customer.
- Talk benefits and real advantages because benefits sell and features tell.
- If you can, avoid using Power Point or, at a minimum, don’t just read Power Point presentations.
- Be as brief as possible and consider video or pictures to show your strengths.
- Become a shameless self-promoter (without becoming obnoxious).
Conclusion
Make sure to spend the time to develop and present the most positive aspects of your business and brand. Satisfied customers may be the best source of inspiration. You should always, however, have pride in your business to inspire your customers and team.
Bert Shlensky is president of www.startupconnection.net and has developed a number of unique and practical tools to help entrepreneurs make and execute differentiated programs.
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