Being a successful business entrepreneur requires being able to maintain a healthy balance between passion and reality – between the emotional reasons why you’re in business and the realities of carrying out the day-to-day tasks in getting the business off the ground and keeping it afloat.  To put the odds of success more in your favor, it helps to think like a journalist who is trained early on to use the five “w”s and a “how framework”.

Who, what, where, when, why, and how.

Delving into these questions and answering them will help comprise the strategic underpinnings of your business and guide execution and operations. [Read more…]